When ChatGPT and other generative AI tools burst on the scene in late 2023, many predicted that the death of SEO was imminent. Search engines would wither away, with people turning to AI answer engines like Perplexity and Gemini to answer all their queries. Lucky for all the SEO pros out there, that prediction has not yet proved correct. Instead, nimble marketers have discovered how to employ AI to improve their SEO tactics.
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You should always keep learning and stay updated with the latest updates, experiments and findings. There are things you can implement right away and there are concepts that will take much more time and effort. An easy way to understand the 3 most important factors is to imagine a bowl of soup – the SEO soup.
There are multiple ways to meet this criteria with AI-generated content. Perhaps you use AI to create an outline, then write the draft yourself, weaving in your (or another expert’s) experience to show credibility. Reference recent studies and fact-check the AI suggestions to ensure accuracy.
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Some of the key technical SEO tasks include optimizing site speed, structure, crawling, indexing, and schema markup. It also involves mobile optimization, submitting sitemaps, and resolving issues such as server errors, broken links, duplicate content, etc. So, in a nutshell, when you search, search engines look through all the pages in the index for relevant results.
It’s like they took a little bit of what Efficient App is doing, a little bit of what G2 is doing, and a little bit of the traditional coupon website. It’s such a genius move, and I’m actually surprised that they don’t have even more traffic than they currently do. Definitely a ceiling that is not even close to being reached yet for them. No SEO person, not even me, can predict if and when this will change. It’s a great example of a programmatic strategy that is so bottom of the funnel that while the traffic may not be that high, the conversion rates are.
- Backlinks show the total number of links a page has received and Domains shows the total numbers of websites linking to each page.
- Based on what you learned above, look for ways to improve your content and user experience.
- One of the most important factors in local SEO is optimizing your Google Business Profile because Google evaluates and ranks profiles (rather than webpages) in map-based results.
- When you’ve optimized your website or e-commerce store, visitors are more likely to enjoy their experience.
- On this page, squarespace.com/blog/on-page-seo indicates that this page lives on the website’s blog and is focused on on-page SEO as a topic.
- It’s important to understand what people are searching for online, and knowing how to answer their questions will connect you right to them.
These backlinks drove direct traffic to the client’s website and proved their credibility in the eyes of search engines. Site migrations can lead to significant headaches if not handled carefully. A garden center faced a situation where a faulty site migration resulted in numerous broken URLs. These broken links were not only frustrating to users but also detrimental to SEO. The garden center hired Cadence, who identified and fixed these issues by recreating, republishing, and redirecting the URLs.
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To speed things up, I recommend a nice little free tool called Answer The Public. Content writing is like a story that tells people why they should visit your website. It’s about creating interesting and useful information that people will want to read. It’s not a dry technical thing; it’s where creativity meets strategy. Yes, SEO has an excellent chance to appear on the top search results and get an increase in traffic.SEO is only going to grow in 2022 and coming years.Keep writing and Sharing.” Whether for a side hustle, a personal project, or a small business, it’s now easier than ever to create a stunning website without any coding…
Make sure your content is both valuable and unique for readers, and that it matches their search intent—what they’re looking to get out of visiting the page. If you don’t have access to a keyword research tool, try brainstorming phrases that someone would search to find what you’re offering and look at which terms competitors rank for. If major corporations are taking up most top spots in a SERP, it’s a good sign you might want to look for a less competitive keyword option. If you’re ready to start implementing SEO strategies into your website, it’s best to implement step by step. Start with one page and work through each step below based on the content on the page. Some SEO Anomaly of the most important local SEO ranking factors are Google Business Profile, NAP (name, address, phone numbers) citations, customer reviews, and backlinks.
